Design In Motion

A woman sitting at a desk working on a laptop, with a dog sleeping underneath the desk, and a wall clock showing 2:05 in the background.

Overview

Marketing Designer
Motion Graphics - Sean Caesar

Collaborated with copy + motion to conceptualize and embody real product interactions
Increase user understanding of product benefits across the student journey
- Higher page engagement
- Stronger resonance across multiple messaging channels
- Scalable social ad system used in multiple campaigns

TOOLS USED:

Mobile phone screen with dark background displaying text 'Generic AI is for:' and a cartoon robot head at the bottom with screws and a worried expression.

Illustration of a dark blue circle with white stars inside, set against a light purple background.

A cartoon illustration of a girl inside a large open book, holding a giant pencil, surrounded by floating digital screens, with the text "You vs. generic answers that don't help you learn" above her.

Teenager sitting on a bed with crossed legs, wearing a gray sweatshirt and jeans, covering his face with one hand and holding a phone in his other hand in a bright room.

Creating a new flashcard deck on a computer screen, with fields for title, front term, and back description, and a purple mouse cursor pointing at the submit button.

Text-based graphic asking if your AI boyfriend is really the right one to ask for homework help.

A multiple-choice poll with the options: in it, to, keep, you, on, track, with all options having empty checkboxes next to them.

Promotion for a TV show called 'Queen of the Court' featuring a woman with long blonde hair wearing a crown, pointing towards a large orange trophy with #1 on it, and checkmarks indicating success in buckets smashed, records broken, and championship dominated.

A dark-colored body with a sleek, streamlined design, featuring a large front grille and modern headlights.

With a variety of concepts, design assets drove high page engagement and positive results.